I repeated it over and over again… if your business is not on social media, you are truly missing out on a huge marketing opportunity.
However, most business owners are busy keeping up with the day-to-day operations of their company. Writing tweets and keeping up with the latest Instagram trend doesn’t place very high on the priority list.
Honestly, that’s exactly how it should be. In order for your business to be successful, the business owner should be focusing on the day-to-day operations. A great social media presence isn’t going to keep your business afloat… it simply compliments a great business.
So how do you get the best of both worlds — a great business AND a great social media presence?
Hiring a social media manager can provide so much value to your marketing plan. Having a social media marketer working for you can help your business’s operations improve in a variety of different ways.
While it’s super important for the business owner or an existing employee to be involved in the social media efforts (after all, no one else knows your business better), you’re better off hiring a social media professional manage these tasks. Someone who knows social media like the back of their hand won’t just be posting at random. This individual will create a strategic plan to help your business get the most out of your social presence.
Additionally, if you and your other employees have no social media marketing experience, the time your spending trying to tackle social media yourselves may be a waste. By hiring a professional, you can be confident in the time and resources that are being spent on each social network.
If social media is taking up space on your to-do list, it’ll be a huge relief to give up this role to someone else.
If other aspects of your business have been pushed to the backburner because you’ve been trying to build your social presence, it’s time to consider if hiring a social media manager is valuable so that you can resume your other important tasks.
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There’s nothing worse than searching for a company on social media, only to find that their page hasn’t been updated in ages.
By hiring a social media manager, you will have someone whose main priority is to post consistently on each platform. They’ll also know what type of content will be best received on each platform, how often to post, when to post, etc.
Posting consistently will help you build your social media following, which in turn puts your company and brand in front of more people. If you’re currently having a difficult time attracting new followers, posting on a regular basis could be the change you need.
By posting consistent social content, you’ll also be helping your website’s SEO efforts by driving traffic to your website which search engines love to see when ranking you in search results. Your social media manager will be able to do this by sharing blog posts, exclusive offers, and other links that will lead followers back to your website. These social posts are a great way to convince prospective customers to check out everything that your business is offering.
We all know how difficult it can be just to keep up with emails. Let alone social media messages and comments. A social media manager will be responsible for handling social media messages, so you won’t risk ignoring customers or waiting too long to respond.
Many business owners don’t realize that social media isn’t just for marketing their products or services – it’s also customer management tool. You may not realize it, but customers expect your business to provide customer service through mediums like Facebook, but only 23 percent actually deliver it. This also goes for Twitter where 70%of customer service complaints go unanswered by businesses.
If you ignore feedback on social media you may lose them as a customer. According to Forbes, 66 percent of consumers stopped doing business with a company after receiving poor customer service on social media.
If a potential customer sees that you promptly reply to comments and messages they, in turn, see that you value each and every one of your clients.
Your social media manager will know how to post your business’s newest offers on social media so that it attracts current AND new customers.
Social media is a great way to master customer service and branding, but ultimately, you should always be looking to obtain new customers.
The strategy that your social media manager puts in place will vary depending on the type of business you have. For example, if you run a landscaping/lawn care company, your social media manager should focus on sharing images of beautifully manicured lawns, completed landscaping projects, etc. In comparison, a business in the consulting or service industry will benefit from sharing customer testimonials.
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Helping businesses of all sizes, from small start-ups to well established companies with their digital marketing needs.