an Anamosa, IA HVAC Company
With the phonebook being one of their main ways of getting customers, Affordable Heating and Cooling wanted to see how many more people they could reach via online search. Therefore, we provided SEO service to 60 cities within their service area. This has included both on-page SEO (content, optimization), as well as off-page SEO such as optimizing their Google My Business listing.
Affordable Heating and Cooling was not satisfied with their previous design, therefore we came up with a custom design that had simple lines and integrated their brand and colors. We also took attention to the structure of the site and user experience so that visitors can easily find the information they're looking for. It was also very important for Affordable Heating and Cooling to have free estimate forms easily accessible throughout the site. Therefore, we integrated various forms in to the design that generated many leads for the company.
With the popularity of social media, Affordable Heating and Cooling wanted to have a professional looking presence. They asked us to help with setting up their accounts and creating cover photos for each account that professionally represented their brand.
In 2016, Affordable Heating and Cooling decided it was time for a revamp of their website. We did a complete overhaul on WordPress, providing more features and functionality than they had before.
They also wanted to reach more people online through organic search in addition to setting up their social media platforms.
One of their main goals was to emphasize service so we integrated many free estimate request forms and gave easy accessibility to their contact information.