76 items found
- Is SEO Worth It for Small Business?
Optimizing your site for search engines can take some time depending on how large your site is. Asking "is SEO worth it for small business" is a fair question to ask because no one wants to waste a bunch of time if it isn't going to benefit them. So, is SEO worth it for small business? Local SEO for small businesses can help generate more leads for your business without having to spend an extra dime on paid advertising. Since 93% of consumers use online searches to find local businesses (as of 2020), I'd say local SEO is pretty important and definitely worth it! Why SEO is Important for Small Business Approximately 45% of all searches on Google include local intent Shocking fact... No one uses the phone book anymore. *gasp* So what are the main sources for finding a local business these days? Word-of-mouth recommendations from friends and family Online searches Word-of-mouth advertisement is difficult to control. Just making sure you offer a high-quality product or service is all you can do to hope that your customers will recommend you to their friends and family. However, when it comes to search engine optimization, there are so many things you can do to your site to help you reach those potential customers online. And unless you hire someone to do it for you, it will only cost you your time! If you don't optimize your site to compete with other businesses who are ranking on page one for your same product or service, you are completely missing out on a huge percentage of potential customers. Without SEO, there are people who may never find our site because they searched on Google and someone else's business showed up instead of yours. In order to stay competitive and make sure that customers can find you in this day and age, optimizing your site is extremely important. Try my FREE Local SEO Meta Tag Generator to help you write the best Local SEO tags and descriptions! Advantages of SEO for Your Business Before you jump right in and start optimizing your site for search engines, you might want to know "what are the actual advantages of SEO for your business"? Whether you plan to spend the time learning and implementing local SEO by yourself or hiring someone to do it for you, it's wise to know exactly what you'll get getting out of it. Here are some of the advantages of SEO for your business that you will get by optimizing your site: 1. Reach More Potential Customers This is the number one advantage I've listed for a reason. I mean, as with any business decision, if you're not doing it to get more customers and make more money, then why are you doing it? When you optimize your site for Google Search, you are helping get your site to the first page of Google results. This is so when people search for your product or service near them on Google, your site will be one of the first to show up. If your site is showing on page two or greater, you have pretty much zero chance of getting any potential customers to your website. Page two of search results is where websites go to die. 2. It's Free Advertisement (if you want it to be) Most small businesses can't afford to spend thousands of dollars every month on paid advertisements. Whether it's Google ads, Facebook ads, or some other form of online advertising, it gets really expensive, really fast. Let alone the fact that those advertising costs eat into your profit margin. Local SEO is totally something that you can do yourself if you have the time and motivation to do so. Another option is to pay someone a one-time fee to go through your website and optimize it for you. It will cost you money upfront to hire someone to do this, but it will still be cheaper than paying for ads. 3. SEO Makes Your Business Look Credible Small businesses that just have a Facebook page or hand out flyers door to door don't look nearly as credible as those who invest in a website and SEO. You can tell when a company has invested in its messaging and online presence. It shows that you're not just a fly-by-night company but that you are a real company trying to offer real services. Of course, obtaining online reviews will also help with this and is the cherry on top of a well-optimized website. So, is Local SEO Worth it? I think you can already tell my opinion on the matter, but to answer the question, YES! Local SEO is totally worth it and every local business who wants more leads and customers should be investing in it! If you have more comments to share on this topic, please feel free to add them below!
- How Long Does Local SEO Take to Show Results?
It takes some time to make sure that your website is optimized for search engines, so it's natural to want to see results quickly. Unfortunately, that's just not always the case when it comes to SEO. Determining how long does local SEO take is dependent on various factors. So how long does local SEO take? Typically, you should start seeing your website page in search after 1-2 weeks, and if you did a good job, you should be on the first page of Google in 4-6 weeks. The key is to make sure that you have optimized your page in the best ways to make sure that you can compete with the sites that are already ranking on page one. Try my FREE Local SEO Meta Tag Generator to help you write the best Local SEO tags and descriptions! Local SEO Tips for Ranking in Google Quickly No one wants to wait months to see the fruit of their labor, especially when it means making more money in business. The more free traffic you can get from Google to your website, the more potential clients your business can obtain. Depending on how well you optimize your site, you could rank in as little as a few weeks. Here are some tips to help you rank faster for local SEO! Focus on one page at a time. Remember that Google doesn't rank websites, they rank web pages. Each of your pages needs to be optimized to rank for their respective local keywords. You should go through your site and pick the most important products/services that you want to rank for and start with those pages first. This will likely be your highest money-making product or service. Check out the competition. There is nothing wrong with spying on your competitors to see what they're doing and how they did it. Do a quick Google search for your local keyword to see how your competition got to the top of Google. Here are a few things to take note of: How often do they use local keywords on their page? How much content is on the page? What do their page titles and descriptions look like? (Tip: After navigating to your competitor's website, right-click on the webpage and click "view source". From here you can see the source code with their SEO meta tags.) Follow Local SEO on-page optimization best practices. People like to make this more complicated than it needs to be. You don't need to get a bunch of backlinks and do a bunch of circus tricks to rank your site. Just follow the basic best practices like setting up your meta tags, optimizing your content and headings, adding alt tags to images, etc and you'll be good to go! What If My Local SEO Isn't Working After 4-6 Weeks? If your site still isn't ranking as high as you would like even after 4-6 weeks, don't fret. Some niches and industries just take longer to break into on Google. If I were working on your SEO and need to analyze what might need to be changed, I would start by taking a look at the bullet point items in the previous section. How complete is your on-page SEO? How does your site compare to competitors? One really easy thing to look for is how early in the meta tag and page content your do local keywords appear. Remember that Google reads your website from top to bottom and left to right, so you can check to see how long it will take for Google to see your keywords. Another thing to consider is adding more local keyword-rich content to your page. It could be that Google just needs a little bit more content to read and crawl in order for it to have a better understanding of your business. It doesn't always take major changes to get that ranking up. Sometimes just small tweaks can mean all the world. If you have some questions about this topic, feel free to reach out! You can contact me here!
- What Does Indexed Not Submitted in Sitemap Mean?
When going through your Google Search Console, you might find that some of your pages are marked as Indexed, not submitted in sitemap and wonder what this means. Thankfully this is nothing to be alarmed of and will not cause any adverse affects on your SEO. So, what does index not submitted in sitemap mean? This simply means that Google found and indexed a page on your site that is not included in your sitemap. There is nothing wrong with having pages with this status. If anything, it's a good thing that Google found additional pages on your site. There is a misconception that you must have a sitemap submitted to Google in order for them to see all your pages. While adding a sitemap certainly doesn't hurt, it doesn't mean that you have an advantage either. Truth be told, Google actually doesn't even crawl your sitemap every time it craws the site. Therefore, when crawling the site, it may come across an addition page that it didn't see on your sitemap before, and give the page this status. Sitemaps are most beneficial for large websites with many many pages as it can help ensure that Google doesn't miss any of them. But if you just have a small website with a handful of pages, it won't make that much of a difference whether you have submitted a sitemap or not. What To Do If You See Indexed Not Submitted to Sitemap If you have submitted a sitemap and Google still found pages outside of the sitemap, it's an indication that your sitemap is outdated and you need to submit a fresh copy. First you should check the current sitemap to make sure that the page is indeed listed. You can usually do this by just adding /sitemap.xml to the end of your domain name and the sitemap should populate if available. Once you've confirmed this, you can resubmit it to Google Search Console simply by just submitting it again. You don't need to remove the sitemap that is already added, just submit a sitemap as if you are submitting a brand new one. This will simply refresh the sitemap you have already added and let Google know that there is a fresh copy to crawl.
- Digital Marketing & Tech for Business Tips | Local Web Strategies
Need help writing SEO title & description tags? Let us write them for you! Use the FREE Meta Tag Generator TRY IT NOW GROW MANAGE ANALYZE TOOLS RECENT ARTICLES GROW Is SEO Worth It for Small Business? GROW How Long Does Local SEO Take to Show Results? MANAGE What Does Indexed Not Submitted in Sitemap Mean? GROW How Long Should Page Content Be for Local SEO? MANAGE How to Fix Alternate Page with Proper Canonical Tag MANAGE Does Changing My Business Phone Number Hurt SEO? G SUITE Mobile Bookmarks Not Showing in Chrome Desktop? Here's How to Find Them! MANAGE How to Automatically Move Emails to Folder in Gmail? MANAGE Can I Connect Google My Business to Google Analytics 4?
- Blog | Local Web Strategies
GROW How Long Does Local SEO Take to Show Results? It takes some time to make sure that your website is optimized for search engines, so it's natural to want to see results quickly.... MANAGE What Does Indexed Not Submitted in Sitemap Mean? When going through your Google Search Console, you might find that some of your pages are marked as Indexed, not submitted in sitemap and... GROW How Long Should Page Content Be for Local SEO? Page content length is a hot topic in the SEO world and there are many opinions on the matter. When it comes to Local SEO, you might be... MANAGE How to Fix Alternate Page with Proper Canonical Tag If you see Google Index Coverage Issues in your Google Search Console, it might be alarming. Not all indexing issues are something to be... MANAGE Does Changing My Business Phone Number Hurt SEO? Sometimes, for one reason or another, it's necessary to change your business phone number. However, you might be fearful that doing so... G SUITE Mobile Bookmarks Not Showing in Chrome Desktop? Here's How to Find Them! Google Chrome is by far the most popular internet browser with over 3.3 billion users in 2022. One of the things that makes it so great... MANAGE How to Automatically Move Emails to Folder in Gmail? We all got so many emails it's difficult to keep up with. It is helpful to organize them into folders rather than to let them accumulate... MANAGE Can I Connect Google My Business to Google Analytics 4? If you're not familiar with all of the different Google tools, you might find it confusing what they are all for and their differences.... MANAGE Can I Add A Voiceover To Google Sides? Google Slides is a very underrated tool that is an excellent alternative to Powerpoint and can be very diverse regarding tools and what... MANAGE Can I Print A Google Doc With Comments? A very helpful feature that Google Docs provides its users, is the ability to leave comments on the document. This is a great feature for... 1 2 3 4 5 Topics All Posts (61) 61 posts G Suite (18) 18 posts Google My Business (5) 5 posts Microsoft Office (5) 5 posts Google Analytics (3) 3 posts Search Engine Optimization (14) 14 posts Social Media (7) 7 posts Websites (10) 10 posts Grow (30) 30 posts Manage (25) 25 posts Analyze (2) 2 posts Tools (22) 22 posts
- Contact | Local Web Strategies
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