Choosing the Most Practical Social Platforms for Your Business

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  With all the different social networks popping up, it can be a little overwhelming to decided which networks to tackle and how to keep up with all of them. And let’s face it, keeping up with social media takes time. It’s work. So you want to make sure that you’re not wasting your time […]

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user experience tips for local business website

You’ve Got 15 Seconds to Sell Your Service… Ready Set Go!

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In the online world, things are a little different when it comes to capturing your potential customer’s attention and then keeping it. You need to focus on user experience if you’re going to make the sale! So what do we do? With so little time to capture and keep a person’s attention, what can we […]

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Live Social Media Challenge: The Beginning

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It’s no secret that growing a social media presence is pivotal to the success of your business. In this digital age, every business must be online if they want to get the maximum exposure to potential clients. Here are a few reasons why… Over the next few months, I’m inviting you to join me as […]

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Professional Homepage Design: 5 Tips For Local Businesses

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Unfortunately, people do judge books by their covers. In terms of your website, your book cover is the homepage design. For local  businesses, your homepage is your storefront, your business card, your job interview. Sharing your website is like showing up for a job interview. That is to say: first impressions matter. Therefore, it’s important to know […]

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On-Page Local SEO Checklist to Win Google’s Attention

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Whether you own a single store front or a nationally based chain, a local SEO strategy is key to driving more potential customers through your doors. By optimizing specific parts of your website with this on-page local SEO checklist, you can increase your prospects’ chances of finding you in local search results. But first, you might […]

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How to Use Facebook for Small Business

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Are you wondering how to use Facebook for small business and it if will help? Want to increase the visibility of your business through effective social media tactics? When you understand which features on Facebook support local marketing, you can focus the power of Facebook to expand your influence where it matters most. In this […]

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Local Citations: Why They’re Important & Where to Get Them

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So, you’re probably wondering, “what are local citations?” It’s really important to your success online so this is one aspect of SEO that you NEED to be educated about. Local citations could literally make or break your SEO strategy. That’s how important they are! According to WhiteSpark, An example of a local citation might be […]

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Local Links: How to Get Links from Other Local Websites

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Getting local links is hard work. However, having a strong link profile is essential to your website’s success in search engines, so it’s worth the hassle! In this local links guide, we will look at a few practical ways that you can use to start earning local links for your business, which will make an […]

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The Complete Google Analytics Guide for Local Businesses

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Google Analytics is one of the best tools you can use for tracking the effectiveness of your website. Keep this Google Analytics guide handy as you are setting up your account. With Google Analytics, local businesses can take advantage of a wide range of demographic tracking to pinpoint campaign effectiveness, web conversions, and more. Login […]

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The Best Checklist for Optimizing Your Google My Business Page

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One of the best marketing resources for local businesses in Cedar Rapids, Marion, & Hiawatha, Iowa is a Google My Business page (formerly known as Google Places). These pages are completely free. Well-executed, they can be a major business boost to your marketing efforts. It might even be the biggest boost for your local SEO […]

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