Professional Homepage Design: 5 Tips For Local Businesses

Unfortunately, people do judge books by their covers. In terms of your website, your book cover is the homepage design. For local  businesses, your homepage is your storefront, your business card, your job interview. Sharing your website is like showing up for a job interview. That is to say: first impressions matter. Therefore, it’s important to know […]

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On-Page Local SEO Checklist to Win Google’s Attention

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Whether you own a single store front or a nationally based chain, a local SEO strategy is key to driving more potential customers through your doors. By optimizing specific parts of your website with this on-page local SEO checklist, you can increase your prospects’ chances of finding you in local search results. But first, you might […]

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How to Use Facebook for Small Business

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Are you wondering how to use Facebook for small business and it if will help? Want to increase the visibility of your business through effective social media tactics? When you understand which features on Facebook support local marketing, you can focus the power of Facebook to expand your influence where it matters most. In this […]

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Local Citations: Why They’re Important & Where to Get Them

So, you’re probably wondering, “what are local citations?” It’s really important to your success online so this is one aspect of SEO that you NEED to be educated about. Local citations could literally make or break your SEO strategy. That’s how important they are! According to WhiteSpark, An example of a local citation might be […]

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Local Links: How to Get Links from Other Local Websites

Getting local links is hard work. However, having a strong link profile is essential to your website’s success in search engines, so it’s worth the hassle! In this local links guide, we will look at a few practical ways that you can use to start earning local links for your business, which will make an […]

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The Complete Google Analytics Guide for Local Businesses

Google Analytics is one of the best tools you can use for tracking the effectiveness of your website. Keep this Google Analytics guide handy as you are setting up your account. With Google Analytics, local businesses can take advantage of a wide range of demographic tracking to pinpoint campaign effectiveness, web conversions, and more. Login […]

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The Best Checklist for Optimizing Your Google My Business Page

One of the best marketing resources for local businesses in Cedar Rapids, Marion, & Hiawatha, Iowa is a Google My Business page (formerly known as Google Places). These pages are completely free. Well-executed, they can be a major business boost to your marketing efforts. It might even be the biggest boost for your local SEO […]

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Why Online Reviews Matter For Local SEO

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Local search engines love online reviews for one primary reason, consumers love online reviews. They’re number one goal is to provide people on-the-go or at home with the most accurate information that will help them make buying decisions. The faster they can do that, the more consumers will turn to them time and time again. Have […]

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How to Use Google Keyword Planner for Local SEO

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Local keyword research is super easy once you know how to use the right tool.Let me introduce you to the Google Keyword Planner. Let me introduce you to the Google Keyword Planner. Learning how to use the Google Keyword Planner is very simple if you follow the steps below Before you get started make sure […]

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You’re Leaving Money on the Table if Your Site is Not Mobile Friendly

Does your Cedar Rapids, Marion, or Hiawatha, Iowa local business have a mobile responsive website? If not, you don’t know what you’re missing out on and how much your business could be growing! Smartphones and tablets have revolutionized the way people use the internet. In fact, a large portion of people haven’t even opened a phone […]

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