Whether you own a single store front or a nationally based chain, a local SEO strategy is key to driving more potential customers through your doors. By optimizing specific parts of your website with this on-page local SEO checklist, you can increase your prospects’ chances of finding you in local search results.
But first, you might be asking, what is “on-page SEO”? Here is what MOZ has to say,
[pullquote align=”normal”]On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. [/pullquote]
On-page Local SEO Cecklist Infographic
Scroll down to view the details of this infographic and learn how to optmize each area with our on-page local SEO checklist.
Here’s Your On-Page Local SEO Checklist
[thrive_headline_focus title=”1. Page Title” orientation=”left”]
This is the title that shows in the tab at the top of your browser.
Your title tag is the most important part of your on-page SEO. Generally, the closer your keyword is to the beginning of the title the better because it has more weight with search engines.
Make sure to include your City and State in the page title as well.
[thrive_headline_focus title=”2. Permalinks” orientation=”left”]
The permalink is the word or series of words that appear after the “.com/”.
Make your permalink short and sweet. The first 3-5 words in your URL/permalink are given more weight so always include your target keyword as one of the first words.
[thrive_headline_focus title=”3. NAP” orientation=”left”]
NAP stands for Name, Address, Phone number.
You need to make it easy for people and search engines to not only find you but also contact you.
The header and footer of your website is a great place to include this information. Not only will it make finding you contact information easier for potential clients, it also benefits your SEO.
This should be included as crawlable HTML text on your site. Avoid the common mistake of only including the NAP within an image — images can’t be crawled by search engines like HTML text.