Many small local businesses try to use social media to consistently push their sales pitch at their potential customers, only to complain that running their social media is too expensive and time-consuming. They claim that it doesn’t bring sales and thus doesn’t produce a good ROI for any business.
It’s simply not true! They just don’t understand the benefits of social media for business!
Vertical Response surveyed 500 of its small business customers to ask, “How much time and money do you spend on social?”
[pullquote align=”normal” cite=”Social Media Today”]The majority (43 percent) of small businesses spend about 6 hours per week on social media (about the equivalent of one whole workday?) 55 percent of small businesses have blogs…and the average post takes about 1-3 hours to create? Most post on Facebook and Twitter several times of week…Pinterest and LinkedIn? Not so much.[/pullquote]
Perhaps local businesses need to reevaluate their social media strategy and realize there are many benefits to social media for business that they simply are not seeing. No consumer likes to get bombarded with consistent sales pitches. Small businesses should invest more time in building a relationship with their target audience on their choice of social media platform. That involves engaging with them by posting high-quality content and asking their opinions.
Here are some stats, to show you why you’re missing out a golden opportunity by not participating on social media.
There are 2.22 billion active users on social media worldwide.
78% of the US population has a social profile.
97% of consumers aged 18-34 judge a local business based on online reviews to judge a local business.
[thrive_headline_focus title=”So, where do you start….Facebook, right?” orientation=”left”]
You might be thinking that since Facebook is the biggest social media platform, your target audience will definitely hang out there.
For example, if you had an interior design company, you would probably find a lot more success going to a network that is all about pictures and visual content. Instead, you would likely turn to Pinterest or YouTube, the two most visual social media platforms available.
You need to find out the websites and platforms where your customers hang out – instead of just assuming they’re all on Facebook.
Do these benefits of social media for business make sense to you? If not, please ask your questions in the comments!