You’re Leaving Money on the Table if Your Site is Not Mobile Friendly
Does your Cedar Rapids, Marion, or Hiawatha, Iowa local business have a mobile responsive website? If not, you don’t know what you’re missing out on and how much your business could be growing!
Smartphones and tablets have revolutionized the way people use the internet. In fact, a large portion of people haven’t even opened a phone book in the past several years. For the most part, when someone needs a phone number for a local business, they Google it. Because smart technology has evolved into what it is today, it’s extremely important that your business is mobile friendly.
Without having a website that is capable of adjusting to smaller screen resolutions, you could be inadvertently hurting your business.
If your website is frustrating to use on a mobile device because it doesn’t display correctly, users will quickly leave and go to your competitor’s site. Essentially, you are alienating those who are looking to spend money with your business.
Although there are many reasons why you should consider a responsive design, there are several that are supported by solid facts. Following are some of the best reasons to have a mobile friendly website.
[thrive_headline_focus title=”Google LOVES Mobile Friendly Sites” orientation=”left”]
As of April 21, 2015, Google changed their algorithm stating websites that have not been optimized for mobile accessibility are penalized. This means that any content that helped owners reach a front-page search result will now be reduced if it is not mobile friendly. Search engines nowadays are helping people find relevant and quality sites. Since most internet activity is derived from mobile devices, this is a feature that search engines are looking for.
When developing a responsive design for the site, customers expect the experience to be better than if it were on a desktop. Up to 40 percent of mobile users will abandon a site if it takes more than three seconds to load. This weighs heavily on SEO as the site could be penalized by Google for being too slow. Part of mobile friendliness relies on accessibility and ease of use. If the design is poorly viewed on smartphones and tablets, it could drastically hurt positioning in search results.
[thrive_headline_focus title=”Enhancing Sales and Leads” orientation=”left”]
A large portion of people are more likely to make purchases from a company they can research on their smartphones. In today’s economy, feeling connected to a business through online interaction builds trust in the brand. A website that is easy to read and navigate is an efficient way to engage those users. They will feel like your company is with the times and up to date. You become more reliable than the other guy who’s website still looks like the 90s.
[thrive_headline_focus title=”Remaining Competitive” orientation=”left”]
Online marketing and digital interaction are important aspects when it comes to remaining competitive. Your online activity can easily affect the success of your local brick-and-mortar business or service company. It’s safe to assume that your direct competition has already built a responsive design for their site, so make sure you’re staying competitive by having one yourself. When you don’t create a mobile friendly website of your own, you may be helping those businesses by giving them sales.
As of 2014, internet usage on mobile devices surpassed desktop computers. This alone should convince you that you need a mobile friendly website! Each year, more and more people take to the worldwide web from smartphones and tablets to find everything from shoes to the best place in town to get a pizza. If you want to remain competitive, a mobile design for the website is a necessity.
[thrive_headline_focus title=”Building the Brand’s Reputation” orientation=”left”]
Remember that your website is your first impression. While marketing campaigns and social media can help boost your reputation, the website will also play a role in how people view the company. Without a responsive design, some visitors may assume that the business isn’t professional enough. Perhaps important information may be too difficult to read causing people to leave the site. In any case, a mobile design can influence how well local customers view the brand.
Do you want to reach your business’s greatest potential? If you want to capitalize on the success of having a web presence, you need to create a mobile friendly website. This includes everything from the speed of the server to image optimization on the site. Don’t assume that the pages you’ve had up and running since before the turn of the century are going to help you. It’s a mobile world, and you need to keep up the pace if you want to be better than your competition.